Ipads in the Primary Classroom - 1042 Words

The introduction of the iPad/Tablet in Schools In 2010, apple introduced it’s newest technology, the iPad, which promised to bring mobile technology into every home and classroom. With the introduction of the iPad comes new considerations for learning and pedagogy. (Sheppard, 2011) McKenna (2012) suggests that the internet is as common a school fixture as lockers and library books. Additionally schoolwork is one of the most common activities performed online. One of the motivators for schools to adopt iPads was the ability to use interactive textbooks. The portability of the iPad made it not only easier to carry than several text books, but easier to use. The other motivator to iPads and digital textbooks is that the interactive features and capabilities. Digital textbooks can be updated to contain the most current information. Pedagogical shift VS. Technology Implementation An appropriate pedagogical framework is necessary to incorporate iPads into the classroom (McKenna, 3, 2012) It is important that educators are aware of the difference between technology integration which involves new literacies and curriculum integration. Newman (2013) notes (as cited in Hutchinson, Beschorner, Schmidt-Crawford, 2012) that research indicates that much of the technology used in literacy classroom is in the form of technology integration as opposed to curriculum integration. Technology at Home Researchers have found that at home, kids are more likely to be creators, designers, andShow MoreRelatedIpads in the Primary Classroom831 Words   |  3 PagesThe Benefits of iPads/Tablets in the Primary Classroom For many teachers introducing iPads in a primary classroom is a daunting task. Many educators are hesitant to take the leap to using iPads for instruction in a primary classroom (Getting Swainey, 2012). The research of Dhir, Gahwaji, Nyman found it is not surprising, that eight and nine year old children are considered technologically savvy. Children learn differently with technology. Certain skills such as problem solving, exploratory learningRead MoreBenefits of Using Mobile Technology in the Classroom777 Words   |  3 PagesTechnology is changing every day, and we are seeing this innovation in more places than ever, especially in classrooms. More specifically, since the release of the first Apple iPad in March 2010 we have seen an overwhelming amount of possibilities that were merely just ideas become available in our classroom. Take for instance wanting to have a class trip to the Guggenheim. Now, this is possible with virtual field trips. The Guggenheim offers a free app th at lets individuals explore works of artRead MoreApps For The Education System1578 Words   |  7 PagesIPad in classroom Introduction: With the progress and evolution of mankind, science being the adjacent part of mankind has also highly revolutionized and progressed. Nowadays, technology has covered the whole sphere of mankind and has emerged as an integral part of human life. Technology and science have facilitated the human beings at very high scale. In the present era, not only the adult, but also students of all ages are also enjoying the fruits of science. A great invention of science iPadRead MoreTechnology As A Tool For Teaching Students1508 Words   |  7 Pagessteady incline as to the amount of school districts across the world that are switching to iPads and other electronic devices to aide in the pupil’s education. Depending on the administrators, students are allowed to bring their devices to the classroom (BYOD, Bring Your Own Device), while other districts receive grants and other types of funding to purchase a technology device for each student. The primary concern to many districts is the cost factor. First and foremost, the school district hasRead MoreE Learning And Its Impact On Our Classrooms And How It Has Changed The Way We Grasp Information1292 Words   |  6 Pagesshopping everything is so instant and easy. The main type of learning this paper will focus on is the concept of e-learning and its impact in our classrooms and how it has changed the way we grasp information today. The basic definition of eLearning is  learning to utilize electronic technologies to access educational curriculum outside of a traditional classroom. According to Holmes and Gardner e-Learning can provide significant opportunities for learners to create and acquire knowledge for themselvesRead MoreWhat Is Autism Spectrum Disorder? Essay1326 Words   |  6 Pagespaper were very much barriers to learning. This makes the research by O’Malley, Lewis Donehower (2013) very notable as they suggest the use of an iPad as an effective instructional tool to promote learning and independence for students diagnosed with moderate to severe developmental disabilities. Why do primary teachers use tablets in the classroom? Over the past decade there has been a strong push to ensure education systems maintain the ability to educate students to allow them to remain globallyRead MoreEssay On Tablets1036 Words   |  5 PagesTablets in Classrooms In a scenario akin to when the spread of books was first introduced and to when the internet was popularized and replaced our â€Å"traditional† means of media and communication, we are seeing an opposition to a new integration as our changing world progresses. In schools all around America, tablets are being implemented in classrooms to phase out and replace traditional textbooks. As with every new, â€Å"radical† revolution of a symbol of tradition from our youth, such as of primary schoolsRead MoreTablets Vs. Textbooks 1415 Words   |  6 Pagesfailure has now been made into the key source to get students and teachers more interacted while in a classroom setting. Tablets such as the iPad and the Microsoft surface have made this idea possible, showing students that there is another alternative to the traditional method which would be a printed version of the textbook. Tablets are portable computers that use a touchscreen as its primary input device, meaning that both keyboard and mouse are both physically located on the screen. Early TabletsRead MoreTechnology And Early Childhood Classroom1583 Words   |  7 Pages Technology in an Early Childhood Classroom Marsha Kinsel ENG122: English Composition II Instructor Susan Luck June 1, 2017 Technology in An Early Childhood Classroom Even though some experts feel children’s physical health is at risk once they are introduced to technology, it is a must, that early childhood educators do just that. In a world where technology is ever changing it is imperative that children are exposed as early as two years old so that they are not left at a disadvantageRead MoreCase Study On High School Students926 Words   |  4 Pagesstudents who are currently using an AAC system, specifically PECS, (2) in the Special Education sector in primary and secondary education classrooms, (3) chronological ages 11-17 years of age (4) and an official diagnosis of a developmental disability (DD) and (5) have a lunch period or recess period with access to novel listeners and communication partners (those in the general education classrooms). Exclusion criteria included being 18 years or older in high school, due to the reason they might be

Individual Health Needs Assignment Free Essays

My individual health needs assignment will be looking at a task I undertook for my clinical skills assessment. For the assessment I had to take my fellow colleagues blood pressure. This assignment will be looking at the positive and negative skills I have learnt throughout practice and experience; it will also show the areas I need to work on more. We will write a custom essay sample on Individual Health Needs Assignment or any similar topic only for you Order Now My assignment will also look at the importance of respecting my colleague’s needs and preferences. The assignment will also look at the importance of gaining consent from my patient before I carry out any nursing intervention. At the beginning of the assessment I had to give a clear understanding of which I was and the scenario I will be taking part in. I felt my instructions were clear; however I could have spoken louder and slower. Before I carried out my task I washed my hands and cleaned the blood pressure equipment, by doing this I have reduced the risk of infection (Dougherty, Lister 2006). Dougherty et al states hand washing is well researched and uncontroversial having been found to be the single most important procedure for preventing nosocomial infection as hands have been shown to be an important route of infection. The DOH also states hands must be cleaned before and after any nursing intervention (cited Dougherty, Lister2006). I felt my hand washing technique was good as I followed the six hand technique which states, to wash hands correctly you initially have to wash your hands palm to palm, which I did, it also suggests you have to put your right palm over the back of your left palm and vice versa, thirdly palm to palm with bent and spread out fingers. The fourth step of this technique is to wash the outer parts of your bent fingers, fifthly circular rubbing of left thumb in closed right hand which I feel I did not do correctly, and finally is circular rubbing backwards and forwards with closed right hand fingertips in left palm and vice versa ( cited Braun Medical LTD). Although hand washing was good there are still areas for improvement, therefore I will continue to improve this technique by researching more about handwashing,as it is an important technique to get right and it helps stop the spread of infection. I also introduced myself to my colleague by given my name, and what I was going to do. By doing this it would have made my colleague feel comfortable with the procedure. Although I communicated to my colleague I feel I could have spoken to my colleague more, I also feel my non-verbal communication could have been better as I found it hard to look at my colleague. During the scenario I was maintaining a safe environment by ensuring my colleague was sat comfortable, and by placing a pillow under their arm. I also made sure there was a table near my colleague which I could all my equipment on, so she could identify what I was doing. I also made sure I was sitting comfortably and the table was reach of me without me stretching out to get my equipment (Roper et al 2004). I feel the scenario went well, although I could have read more about hand washing, although the technique was good, I could improve this more to stop the spread of infection. I feel my interaction with my colleague throughout the scenario was poor as I did not communicate enough, a and I could of been reassuring my colleague more. After completing the scenario I cleaned the equipment down and disposed of any waste in the correct way To conlude this assignment I have learnt alot by participating in this assessment. I ahve learnt alot about myself and the ares in which I need to improve on. I have also realised the importance of gaining my colleagues consent befor carrying out any mursing intervention. The assessment has also taught me the importance of maintaining my colleagues dignity and respect at all times, and that is more important to treat them as individuals. I since come away from the assessment aware of my mistakes and that I need to improve on my handwashing techniques. I feel the overall assessment was good as I have gained alot my knowledge about the correct a procedure should be undertaken. I have also learnt that it is important as health professionals we ensure our patients/clients are comfortable at all times. How to cite Individual Health Needs Assignment, Essay examples

Nursing Reflective Essay Clinical Knowledge

Question: Discuss about theNursing Reflective Essayfor Clinical Knowledge. Answer: Introduction Reflective practice allows health care professionals to assess how they use their clinical knowledge in realistic situations. After getting my clinical placement, my role as a student nurse was associated with many challenges, however these challenges gave me the opportunity to learn and develop as a registered nurse. This reflective essay describes my experience related to a clinical scenario that I faced in my clinical placement. The reflection will be done using the Taylors reflect model to describe the case scenario and the challenges that I faced while caring for the patient. Taylors model of reflections will help me as a nurse to critically reflect on the challenges I faced, how I overcame them and what I learnt from the experience that helped me to develop as Registered nurse. The practical reflection approach is selected to describe what happened and how my role affected the patient. Evidence also suggests that reflective learning related to delivery of nursing care enhances the knowledge and skills of registered nurse. It makes them aware of their own values in nursing and develop nursing plan accordingly in the future to deliver patient-centered care (Vikstrm et al., 2015). Taylors REFLECT model of reflection is based on the following aspects- Readiness, Exercising thought, Following systematic processes, Leaving oneself open to answer, Enfolding insight, Changing awareness and Tenacity in reflection. My readiness to reflect comes from my commitment to continuously learn and enhance my nursing competencies by reflecting on past experiences and taking lessons from them. I am going to exercise my thought by describing lived experience of a clinical situation that I faced in my clinical placement (Taylor, 2014). By the process of practical reflection, re-experiencing questions describes my clinical scenario. During my clinical placement, I came across a deteriorating patient who had been admitted to the emergency department with an overdose. At that time I was newly placed in the hospital as a student nurse and my role was to be with the preceptor who had the responsibility for maintaining the airway of the patients. I was informed by my preceptor that such patients with drug overdose develops seizures, circulatory collapse and they also have the risk of dying. Acute intoxication also leads to respiratory depression, slurred speech, pulmonary edema, coma and death (Zhang et al., 2016). Hence, the first immediate step for the nurse in this situation was to insert the endotracheal tube as precautionary measures and use assisted ventilation to stabilize the patients (Bolen, 2016). My preceptor ordered me to go to the resuscitation area and assist the senior nurse. As I had never been to the res uscitation area before, I was very nervous. I had no idea about how the patients are incubated and what equipments are needed for the process. When I was put into this situation, I realized my lack of nursing skills in the area of maintaining airway potency. I was not aware of the equipments required for intubation and I knew that I will have a hard time assisting the senior nurse. Based on reinterpretation of the situation where I encountered the deteriorating patients in the resuscitation room, my hope was that I will try my best to assist the nurse and make no delay in my actions to prevent any harm to patients. I was aware of my nursing values of being accountable and fair to the patients and use my expertise to safe guard health and well-being of patients (Iacobucci et al., 2013). In the resuscitation rooms, a physician was overseeing the patient and asked the senior nurse to arrange the equipments for intubation quickly. The patients condition was deteriorating and intubation either with endotracheal tube or tracheostomy might solve airway complications in the patient. I was given a checklist of intubation equipment which I had to provide to the nurse as fast as possible. It mainly included equipments like endotracheal tube, laryngoscope, face mask, bag valve mask, oxygen source, cardiac monitor, IV kit, stethoscope, lubricating gel, syringes and batterie s (Bean et al., 2016). I was familiar with some of the equipments and the airway trolley. Finally I decided to communicate this to my senior nurse as for me patients safety was my first priority and did not wanted to cause any harm to patients because of my lack of knowledge. I told her that I am not familiar with many of the equipment. She immediately understood and told me this is normal at this stage as I had just been newly placed at the hospital. Hence, I at least managed to achieve my communicative role and avoided any confusion or risky situation in the clinical setting (Williams et al., 2016). I was highly relieved by the nurse comment; however I resolved that I will ask about the equipments and its use from my preceptor after my end of shift. Earlier I had the perception that physicians only play a role in the intubation process, however after assisting the nurse, came to learn that nurses also play a vital role in management of patients in the resuscitation room (Schneiderhahn Fish, 2014). I observed the senior nurse and stepwise process she performed as part of preparation for intubation. She oxygenated the patient using the bag valve mask and attached the patient to a pulse oximeter (Hatch et al., 2016). Another observation by me was that professional nurses and other health care staffs delegate task efficiently so that everyone is aware of their role in the process and the medical intervention takes place at a rapid rate (Valentine, Nembhard, Edmondson, 2015). The senior nurse instructed me to position the patient. However this was not simple, the patient had to pos ition according the height of the bed so the physicians get a comfortable position to insert the tube. Other responsibilities were to prepare and administer sedative medications which I did and I had no problem in this because I had done this earlier during my nursing education. During the preparation for the intubation process, I was clueless most of the time regarding why certain equipments are being prepared. I wanted to get back to my preceptor to learn about the equipment as soon as possible (Prekker et al., 2014). At this stage, all the preparation related laryngoscope and battery check was done. Finally the physicians placed the endotracheal tube accurately and the senior nurses attached the patient to ventilator as per physcians order. I thought this is the end of the process and my responsibility. However, the senior nurse interrupted me and told me that nursing management after the patient is intubated is very crucial. She was constantly giving me new knowledge and I was feeling empowered after being aware of different nursing responsibilities to manage airway problems. The reflection about the above scenario and my experience at the resuscitation room taught me many lessons. It was a form of relearning for me even after my completion of nursing education. I realized that whatever knowledge so far I have garnered as part of my nursing education is not enough and my real learning and professional development will start when I will face real patients in clinical setting. I was at least confident after this experience that next time I will not struggle during the intubation process. I learnt that even after inserting the tube, nurses need to constantly monitor the patients. For example they need to assess the clients respirator status every 2 hours and assess their nasal mucosa for any redness or irritation. Secondly, they need to close monitor the cuff pressure of patients to minimize any risk of tracheal necrosis. Patients under intubation also have risk of oral infection, so nurse has the responsibility to provide oral care after every 4 hours (Sole Bennett, 2014). Another most important lesson that I learnt about airway management and care of such patient was that we should communicate frequently with such patient. As they cannot speak, they should be given communication aids such as white board so that we can understand their issues and build a therapeutic relation with them. Furthermore, after my shift time, I cleared all my doubts regarding the use of different equipment and airway trolley tube from my preceptor. Now I was confident that this knowledge will come in handy during the airway management of patients coming in the emergency room in the future. As part of my ethical responsibility, I will also ensure that I will perform all my nursing responsibility in accordance with the current standard of nursing practice and hospitals protocol. Hence, airway management is a skill dependent on knowledge of airway anatomy, equipments for airway manipulation and judicious use of pharmacological agents. I am also sure that my nursing skills will i mprove by experience and more time spent in clinical setting (Lewis et al., 2015). The essay on practical reflection on the challenges faced in clinical practice summarized the problems encountered by a nursing student while dealing with a patient admitted to the hospital after medication overdose. The use of Taylors REFLECT model helped in setting the stage for reflection and describing the detailed process regarding the challenges faced in practice and the manner in which the problem was resolved. It finally gave detail on the key lessons learnt from reinterpreting the situation and using it to develop in professional nursing career. Reference Bean, J. F., Arensman, R. M., Srinivasan, N., Maheshwari, A., Ambalavanan, N. (2016). Medical and Surgical Interventions for Respiratory Distress and Airway Management.Assisted Ventilation of the Neonate, 392. Bolen, J. (2016). From Patient Evaluation to Opioid Overdose Prevention: Ten Steps to Make the Law Work for You and Your Patients. InControlled Substance Management in Chronic Pain(pp. 187-226). Springer International Publishing. Hatch, L. D., Grubb, P. H., Lea, A. S., Walsh, W. F., Markham, M. H., Maynord, P. O., ... Ely, E. W. (2016). Interventions to Improve Patient Safety During Intubation in the Neonatal Intensive Care Unit.Pediatrics, e20160069. Iacobucci, T. A., Daly, B. J., Lindell, D., Griffin, M. Q. (2013). Professional values, self-esteem, and ethical confidence of baccalaureate nursing students.Nursing ethics,20(4), 479-490. Lewis, S. L., Maltas, J., Dirksen, S. R., Bucher, L. (2015).Study guide for medical-surgical nursing: Assessment and management of clinical problems. Elsevier Health Sciences. Prekker, M. E., Kwok, H., Shin, J., Carlbom, D., Grabinsky, A., Rea, T. D. (2014). The process of prehospital airway management: challenges and solutions during paramedic endotracheal intubation.Critical care medicine,42(6), 1372. Schneiderhahn, M. E., Fish, A. F. (2014). The clinical nurse specialist as resuscitation process manager.Clinical Nurse Specialist,28(6), 343-348. Sole, M. L., Bennett, M. (2014). Comparison of airway management practices between registered nurses and respiratory care practitioners.American Journal of Critical Care,23(3), 191-200. Taylor, B. J. (2014). Walking my talk: applying the REFLECT model to personal-professional intersections while re-signing in academia.Reflective Practice,15(2), 240-251. Valentine, M. A., Nembhard, I. M., Edmondson, A. C. (2015). Measuring teamwork in health care settings: a review of survey instruments.Medical care,53(4), e16-e30. Vikstrm, S., Sandman, P. O., Stenwall, E., Bostrm, A. M., Saarnio, L., Kindblom, K., ... Borell, L. (2015). A model for implementing guidelines for person-centered care in a nursing home setting.International psychogeriatrics,27(01), 49-59. Williams, K. N., Ilten, T. B., Bower, H. (2016). Meeting communication needs: topics of talk in the nursing home.Journal of psychosocial nursing and mental health services,43(7), 38-45. Zhang, P., Austin, E., Thompson, M., Lin, S. (2016). Challenges in a large mixed drug overdose patient.BMJ Case Reports,2016, bcr2016215554.

Parle Essay Example

Parle Essay Parle Agro From Wikipedia, the free encyclopedia Jump to: navigation, search This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007) Parle Products Pvt Ltd based in Mumbai, India has been Indias largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit, Parle-G[1], and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971[2]. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India[3][4], Parle has grown to become a multi-million dollar company. Parle Agro is a food and beverage company based in Mumbai, India. Contents [hide] 1 Brands 2 See also 3 References 4 External links [edit] Brands Beverages: Frooti (Mango drink) Appy and Appy Fizz (Apple flavoured drink) LMN (Lemon flavored drink) Bailley (Packaged drinking water) Saint Juice (Fruit juices) Grappo Fizz (Grape flavoured drink) Biscuit Snacks: Parle-G (Largest selling biscuit in the world. ) Krackjack Monaco Hide Seek Hide Seek Milano Cheeslings Musst Bites Digestive Marie Parle Marie Milk Shakti Musst Chips Musst Stix Hippo (baked wheat snack) Monaco Smart Chips Confectioneries: Poppins (Sugar based candies in various fruit flavours. ) Melody (Chocolate candy) Xhale (Mint) Mango Bite Kaccha Mango Bite Kismi Toffee Orange Candy edit] See also Bisleri Parle-G Parle-G Parle-G or Parle Glucose biscuits, manufactured by Parle Agro, are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (calgary) c overing the front. Many counterfeit companies have attempted to recreate and sell lower quality products of similar names and virtually identical package design. We will write a custom essay sample on Parle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Parle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Parle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The companys slogan is popular among the Indian consumer population, reading G means Genius. The name, Parle-G, is derived from the name of the Indian rail station, Vile Parle, where the Parle Agro production factory is based. This biscuit is the one of the most popular biscuits and is primarily eaten as a tea-time snack. Parle-G boasts of being the largest selling biscuit in the world[1]. It enjoys 70% market share in India in the glucose biscuit category followed by Britannia Tiger (17-18%) and ITCs sunfeast (8-9%)[2]. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). [edit] History In 1929 a small company by the name of Parle Products emerged in India, while under British rule. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been selling its products all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh in Haryana, Ahmedabad in Gujarat and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 9 manufacturing units and 53 manufacturing units on contract. It is also having a special taste which cannot be made by others. [edit] Sweets Parle Agro also produces various legendary sweet and toffee brands: Melody toffee Mango Bite, mango flavored candy Kaccha Mango Bite, ripe mango flavored candy Poppins, fruit flavored candies Kismi Bar, elaichi chocolate toffee Kismi Gold Orange Candy Lite (Sugar Free Bonbons) XHale History In 1929 a small company by the name of Parle products emerged in British dominated India. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. Parle Products has been Indias largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception. Many of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers its a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle-G Every nation dreams of a better tomorrow. And every nation’s tomorrow lies in the hands of its children; children who make the nation proud in every aspect; the young geniuses who shape the future of the nation. So it’s important to nourish these young minds, for after all it’s a question of the nation’s future. Filled with the goodness of milk and wheat, Parle G is a source of strength for both body and mind. Treat yourself to a packet of Parle-G to experience what has nurtured and strengthened the minds of millions of genius Indians for over 65 years. It’s more than just a biscuit. A meal substitute for some, a tasty and healthy snack for many others. Consumed by some for the value it offers, and many others for it’s taste. Little wonder that it’s the Largest selling Biscuit Brand in the world. Ingredients : Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours (Artificial). * (d Glucose, Levulose) Pack Sizes available: 16. 5G, 38. 5G, 60. 5G, 82. 5G, 99G, 209G, 313. 5G, 418G, 825G Parle G largest selling biscuit brand in world If you thought that a typical family run Indian company cannot top the worldwide charts, think again. The homegrown biscuit brand, Parle G, has proved the belief wrong by becoming the largest selling biscuit brand in the world. Ajay Chauhan, executive director of Parle Products, told Business Standard: The more than 50-year-old brand, Parle G, has been rated as the largest selling glucose biscuit brand in the whole world in terms of volumes. This came as a surprise to us when we were made to understand that we have topped the worldwide charts of the global biscuits industry. This was recently revealed by the US based Bakery Manufacturers Association. The other global biscuit brands include Oreo from Nabisco and McVities from UK-based United Biscuits among others. According to ORG-MARG reports, Parle G commands a good 65 per cent market share in the domestic biscuit market. The glucose biscuits category in India is estimated at Rs 15 billion. The Parle G brand faces competition from Britannias Tiger brand of biscuits. The companys flagship brand, Parle G, contributes more than 50 per cent to the companys total turnover. The other biscuits in the Parle Products basket includes Monaco, Krack Jack, Marie, Hide n Seek, Cheeslings, Jeffs, Sixer and Fun Centre. Said Chauhan: The core brands of the company in the biscuit category will include only Parle G, Monaco and Krack Jack. The other brands will not be aggressively supported by us in the market. This is because these three brands contribute substantially to our topline, Chauhan added. The confectionery business, which is the other division of Parle Products, currently contributes only 15 per cent to the companys total turnover. Interestingly, the company started operations with the confectionery business in 1929. Chauhan elucidated: The confectionery business has now taken a backseat and has become a smaller part of our business because in India biscuits have a larger market. The company commands a 40 per cent marketshare in the Rs 35 billion biscuit market in India. In the confectionery segment, the company enjoys a mere 15 per cent marketshare. The companys confectionery portfolio comprises brands like Melody 2 in 1, MangoBite, Poppins, Rol-a-cola, Kismi, Rosemint, Peppermint, Orange candy, Fruit Drops, Pick n Pack and Tangy. Chauhan has picked up three core brands from this category as well, they being Melody 2 in 1, Poppins and MangoBite. Its a brand that has held its price line at Rs 4 for 25 years now the price was last raised in 1994 by 25 paise. So, its not for nothing that Parle-G is the worlds largest-selling biscuit by volumes. Not that the company didnt try to raise prices to offset the overall hike in costs. Three years ago it did so, but quickly rolled it back after volumes fell sharply and consumers wrote to lodge their protest. We want to cater to the masses and have consciously tried not to increase the price. Parle-G is available for Rs 50 a kg. There are very few food items that are available for Rs 50-60 a kg, says Pravin Kulkarni, general manager (marketing), Parle Products. Parle is, of course, not doing it for charity. Soaring input prices meant it opted for reducing the weight of the biscuit than increasing the price first from 100 gm to 92. gm in January 2008, and then to 88 gm in January this year in line with other biscuit-makers and FMCG players. Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm. The gamble paid off: Parle was able to sustain its volumes. Strict cost control at every point in its supply chain also helped Parle ent ered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations to 60 and consolidated buying. Raw material costs account for 60 per cent of the total costs in this segment and packaging costs (plastic films) account for 20-25 per cent of this. Nirmalaya Kumar, professor of marketing at London [ Images ] Business School, feels its a very smart strategy. At this price point, price becomes more important than the weight of the biscuit. Its very interesting and similar to the dollar stores in the US, he says. But price is not its only USP. What makes the Parle G brand tick is also that it has been positioned on the health platform (a single pack of biscuit offers 450 calories). Its earlier punchline was Parle-G: swadh bhare, shakti bhare (full of taste and energy). Currently, the brand uses two punchlines. Parle-G: G for Genius and Hindustan ki Taakat (the countrys strength). The brand, says Kulkarni, meets different needs of customers: calories (energy), nutrition and value-for-money enough reasons why Parle-G enjoys close to 70 per cent market share in the glucose biscuit category and probably has the deepest reach. It reaches 2. 5 million outlets, including villages with a population of 500 people, on a par with Unilevers Lifebuoy, ITCs cigarettes or mobile pre-paid cards. Its also one of the few FMCG brands in the country, whose customers straddle across income segments. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). Competition has, of course, been trying to wean away customers from Parle. Britannia [ Get Quote ] relaunched its Glucose-D biscuit as Tiger in 1995 and boasts of 17-18 per cent share, while ITCs Sunfeast glucose has captured 8-9 per cent, according to industry sources. Even Levers had forayed into this segment in 2003 and launched a glucose biscuit branded as Modern, after it acquired the bakery business of Modern. There are strong regional brands, including Priya Gold (west), Cremica (north) and Anmol (east). But they still have their work cut out. Nirmalaya Kumar feels the Parle-G story is so fascinating that it deserves to be a case study. What would be interesting to see is whether it will be able to retain its leadership in the coming years as income grows in the hinterlands and consumers upgrade and develop new tastes. The popular Parle-G, glucose biscuits from Parle Products, have witnessed a price hike after a gap of nine years. The company’s marketing manager Pravin Kulkarni said that over these years Parle-G’s price has not increased even as inflation has resulted in a increase in the cost of other products. The price hike, which was decided just before the Budget and was implemented about 10 days ago, has taken up the price of a 100 gm Parle-G pack from Rs four to Rs 4. 0, while that of the 50 gm pack from Rs two to Rs 2. 50. An analyst with a leading brokerage firm in Mumbai said that the move, not exactly related to the Budget, is good for the company and is expected to go down well with the consumers. Arch rival, Britannia Industries, is likely to adopt a wait-and-watch policy for some time, be fore increasing the prices of its glucose biscuit brand, Tiger. Mr Kulkarni said that till now there has been no impact on sales, even as it is too early to observe any further effect. He added that the consumers also understand the need for a price hike after so many years. The company does not have plans at the moment for price increases in any other brands. The organised biscuit market in India is estimated to be over Rs 3000 crore. Britannia, the market leader, is said to have about 45 per cent market share, with Parle close behind at about 30-35 per cent. Another major brand is Priya Gold from Surya Foods, while the smaller brands include Sunfeast from ITC and Champion. The unorganised market comprising very small regional brands and unbranded biscuits and naankhataai, is showing a declining trend over the years, according to analysts.